Municipal services

USAID strengthens municipal services in markets

As El Salvador continues to reopen social and economic activities, the desire of small business owners to learn and improve, while adjusting to the new reality, remains at full speed. With the support of the United States Agency for International Development (USAID), through its municipal governance project, more than 150 market vendors, mostly women, from municipalities in Armenia, Cojutepeque, Sonsonate and Zaragoza participated in a “market services strengthening training”.

Through this initiative, vendors had the opportunity to learn how to better manage their finances, market their products, implement hygiene measures to handle food, manage solid waste collection and disposal, and improve client service. The training took place in August and September, through a six-module training course and individual on-site tutoring at their workplace to reinforce the skills acquired.

For some participants, it was the first time they had received this type of training. They thanked USAID and expressed how much they appreciated being a part of this experience, which will allow them to improve their customer service skills, be more competitive and work closely with municipal market managers, who have also received training.

“(The training process) is something new to me. They say you never stop learning… I am very happy because I learned how to treat customers, ”said Blanca Fuentes, who provides her services to the Zaragoza Municipal Market.

This training was coordinated with local governments in order to improve public services and improve life opportunities for Salvadorans, as part of USAID’s objectives with this project.


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